Historically, the Princess cut emerged in the 1960s, with its origins credited to Arpad Nagy, a London cutter who developed the "Profile Cut" in 1961, a precursor to the modern Princess cut. The cut gained traction in the 1970s and 1980s, particularly through the efforts of Betazel Ambar and Israel Itzkowitz, who refined its faceting pattern and popularized it as the “Princess cut” in the jewelry market. Initially designed for diamonds, its versatility has made it a favorite for other gemstones like sapphires and rubies. Its rise coincided with a growing demand for contemporary, non-traditional engagement ring styles, offering an alternative to the classic round cut. By the 1980s, the Princess cut had cemented its place in fine jewelry, celebrated for its ability to balance elegance with bold geometry, appealing to those seeking a modern yet timeless aesthetic.

The Princess cut’s popularity endures due to its striking visual appeal and practical advantages. It is one of the most sought-after cuts for engagement rings, second only to the Round Brilliant cut in global demand. Its square shape maximizes carat weight retention from rough stones compared to round cuts, making it a cost-effective choice without sacrificing brilliance. The cut’s clean lines and versatility suit a range of settings, from solitaires to halo designs, enhancing its allure in high-end jewelry. Its popularity is further bolstered by its ability to complement both vintage-inspired and minimalist designs, appealing to a broad audience. The Princess cut’s prominence in pop culture, often featured in celebrity engagements, has solidified its status as a symbol of modern romance and sophistication.